Credits: Sharjah Book Authority Instagram
During the ongoing Sharjah International Book Fair, Khoula Al Mujaini, Director, Events & Marketing – Sharjah Book Authority shares with Campaign Middle East how marketing a large fair for books works and how building experiences is the key factor.
The publishing industry by itself has moved a lot, moving from traditional marketing means to more digital ones. Has this affected how you market your event and how?
Our primary goal has always been audience satisfaction, which now requires a more pronounced digital approach to cater to their evolving needs.
It’s not so mu
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