I’ve always had a problem with heavily-branded clothing. It’s not just the vulgarity associated with displaying the logo of an expensive brand – Indeed, I think that people who do this should emblazon the words “I can afford” across their chest before adding the brand’s name.
No, it is a little more, erm, let’s say commercial than that. You see, I am in advertising. And advertising costs money. So the moment the brand that I wear starts wanting to have its presence felt, is the moment I want them to pay me.
Presence, you see, and its feeling thereof, is the name of the game. And nowhere does it manifest itself more than in OOH. That’s because a billboard i
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