Reddit has published a new playbook for gaming advertisers, which aims to highlight the value of the platform for reaching active gaming communities.
The social media platform attracts people to follow conversations around the biggest launches, long-term audience about established franchises, and research the best future purchases.
The guide first provides an overview of its audience, and value for gaming advertisers.
It then provides an overview of Reddit’s ad campaign best practices including the full funnel marketing approach.
Along with examples and explainers of the various Reddit ad formats.
According to the playbook, gaming runs Reddit, 56 per cent of all Redditors
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