James Harrison
WHAT EFFECT IS TECHNOLOGY HAVING ON THE OOH SECTOR?
Integrating new technologies with Out of Home (OOH) advertising has significantly boosted the industry, from the use of data and AI to the advancements in LED technology.
Interestingly, data quality and utilisation were not prominent considerations for the UAE market until 2019, but have become widely discussed topics.
As we accumulate more data from our landlords and third-party suppliers and deepen our comprehension of its potential, we are better equipped to leverage this for the continued growth of the OOH advertising sector.
We can’t talk about tech
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