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Flexibility, personal branding and authenticity

Weber Shandwick and The Marketing Society hosted a workshop on accelerating gender equality in leadership

Ensuring there is enough flexibility to manage work around life is considered one of the most important actions for organisations that are serious about nurturing an environment where more women leaders can rise to fulfil their potential.

This was one of the key findings at a mixed-gender event by The Marketing Society and Weber Shandwick, an Official Partner of Think Equal, the initiative which aims to accelerate gender equality in leadership across the marcomms industry in the MENA region.

A diverse panel that represented perspectives from brands, agencies, marcomms, human resources, talent development and operations, shared views around inclusive leadership styles, challenges, real-wor


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