StickyGinger has unveiled a new campaign to announce Puma and Warehouse Gym’s partnership.
The campaign features a cross-location brand strategy, a conceptual promotional film, and interactive consumer-facing activation.
The unique co-branding system for the new partnership takes inspiration from the nine Warehouse Gym locations across Dubai.
Each location mirrors the diverse landscape of the city while maintaining the Warehouse Gym quality.
To kick-start the partnership, the agency developed an interactive retail activation concept; the first of its kind to get people sweating to ‘Burn And Earn’ Puma coins, running for 3 days only at Warehouse Gym.
With a combi
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