The Cannes Lions International Festival of Creativity has announced the launch of the Luxury & Lifestyle Lions. They also announced that they would be discontinuing the Mobile Lions.
According to Lions CEO Simon Cook, the Luxury & Lifestyle Lions will recognise branded communications and solutions that “drive business performance and brand loyalty”.
He also highlighted the need for the new category, “Our global committee of experts have advised us that this highly disrupted sector needs its own benchmark, so that we can move from driving awareness to recognising solutions that are changing business models and setting a new creative standard for a market in flux.”
WARC’s ‘Guide to luxury ma
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