TBWA\RAAD is collaborating with Core42 to harness the creative potential of Jais, the world’s leading Arabic Large Language Model (LLM).
The creative agency, known as The Disruption® Company, called it “a milestone in the field of artificial intelligence.”
Joe Lahham, Managing Director, TBWA\RAAD, said: “This exciting partnership between TBWA\RAAD and Core42 represents a significant moment where creativity meets advanced AI.
“We’re embarking on a journey to redefine how people express themselves creatively in Arabic-speaking communities. This collaboration reflects our commitment to pushing creative boundaries and driving innovation in the Arab world.”
Noah Khan, Regional President of Digital
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