Majid Al Futtaim has launched a brand refresh of its Mall of the Emirates in Dubai.
It is embracing a human-first approach which puts the consumer needs first to offer them a 360-degree lifestyle destination for today and tomorrow.
The concept at the heart of the Mall of the Emirates’ brand refresh focuses on the human experience that revolves around the array of retail options, shopping rewards, conveniences and digital services that transform the idea of a shopping mall into a personalised space.
As a part of the campaign, the logo of the mall has also been elevated and simplified to give it a refreshing new look.
Michelle Walsh, Senior Director of Marketing and Communications at Maji
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