Campaign Middle East recently covered industry movers and shakers from the advertising, marketing and creative space for our MENA Power List 2023 issue and there was a strong sense of optimism about the region’s landscape for marketers to flourish.
Tarek Daouk has been the CEO for Dentsu MENA for 5.5 years. His favourite hobby is scuba diving.
Imagine that I’m not here to pen yet another article on the wonders of AI and its power to transform our industry. Instead, let’s move beyond the buzzwords and into the tangible, real-world impact of AI on our industry, both today and as we step into the future.
The second Campaign Saudi Briefing event of the year will be taking p
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