Pinterest has launched a new integrated global campaign called ‘It’s Possible.’
It focuses on how people use the platform to discover and experience new opportunities, places and ideas.
The campaign, which was developed in-house, uses a combination of live-action, stop-motion and motion graphics.
In a new thirty-second video titled ‘Tropical Getaway’ a woman uses Pinterest to plan her dream vacation, where she saves vacation spots, beach hair ideas, vacation looks, and more.
The pop-up activation brings the platform to life, giving users an understanding of how they can use what they discover on the platform in real life.
Xanthe Wells, VP of Global Creative at Pin
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