Mazadak, an auction application has partnered with MoEngage, a marketing automation and customer engagement platform.
The social commerce brand caters to an audience drawn to luxury items such as cars, watches, jewellery, and jets.
Mazadak will branch out to more categories such as NFTs and real estate to address different segments. MoEngage aims to help Mazadak in engaging with both segments.
Ayman Alkhalili, Marketing Director at Mazadak, said: “While we have been serving a specific segment of individuals and B2B clients, our vision is to broaden our horizons and provide diverse options for all.
“We are committed to addressing key challenges such as personalised communication and
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