In July 2014, software giant had announced consolidation of communications, advertising, media and other marketing services globally with Omnicom Group.
PHD has announced that it has been awarded the global media strategy, planning and buying duties for SAP, including in the Middle East region. The agency has been handling the account since January 2015 in the region.
SAP had announced that it was consolidating its global communications business with Omnicom Group, including all advertising, media and other marketing activities, in July 2014.
On the move to Omnicom Group agencies (from WPP), Bill McDermott, CEO of SAP, had said in a statement, “Omnicom’s agencies delivered us a compe
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