Image credit: Rugby World Cup Limited
The Rugby World Cup 2023 kicks off tonight and plenty of new brands will be involved.
Since the last world cup four years ago, a host of sponsors have joined the scrum, many of them French brands, understandable given the tournament is taking place in France.
Asahi, Capgemini, Accor and Volvic are among the new sponsors for the 2023 tournament, alongside a handful of French companies including TotalEnergies, France Pare-Brise and Orange.
Emirates is a long-time partner since 2007 along with Mastercard and Defender (Land Rover).
The UAE-based airline kicked-off the coveted t
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