LEGO has long been known for its collaboration and involvement with its community. It’s the same strategy that helped LEGO recapture its share in the toy market in the late 2000s.
But its communities cannot be considered to be just customers. As Harvard Business Review mentions, “True communities are more than groups of customers, they are groups of people who keep coming together over what they care about.”
LEGO Certified Stores Middle East recently launched its ‘first-of-a–kind’ collaboration with Adults Fans of LEGO community, also known as AFOL.
It joined forces with the AFOL community to orchestrate events led by the LEGO Stores Community Lead and a dedicated team of ‘Br
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