Airbnb has launched a global campaign that takes viewers on a train journey through a handcrafted miniature world — in a video produced in a single, continuous shot without computer graphics. The video campaign sets out to educate viewers about Airbnb, portraying the world as small and encouraging people to explore and discover. The journey also features real Airbnb listings based on actual ‘superhosts’ who use the service.
Credits
Client: Airbnb
Agency: TBWA Singapore
CDs: Gary Steele, James (Jexy) Holman
ECD: Edmund Choe
AD: Nuno Pestana Teixeira ACC team: Nirmalo Wilkes, Joyce Wong, Neha Sethi
Set production: Cirkus
Co-directors: Christian Greet, Norma
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