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TBWA\RAAD marks Emirati Women’s Day with a collective portrait of community

The event brought together inspiring Emirati women from across industries, alongside mentors, colleagues, and friends, to co-create a collective mural: a living canvas of resilience, creativity, and unity.

Emirati Women's Day

TBWA\RAAD marked Emirati Women’s Day with Art Imitates Her, a gathering that transformed stories into art and connection into community.

The event brought together inspiring Emirati women from across industries, alongside mentors, colleagues, and friends, to co-create a collective mural: a living canvas of resilience, creativity, and unity.

Over a relaxed breakfast, women shared candid reflections on culture, creativity, leadership, and the women who shaped their journeys.

Emirati Women's Day

These conversations flowed into a hands-on art session, where participants wrote, painted, and drew their experiences, turning dialogue into a powerful visual narrative.

The finished mural now stands as a symbol of strength and solidarity, and a lasting memory of the day.

“This Emirati Women’s Day, we wanted to go beyond celebration and create a shared legacy,” said Romy Abdelnour, Head of Communications at TBWA\RAAD.

“By blending conversation with artistic expression, we honored the voices, values, and stories of Emirati women, reminding us that community itself is the greatest canvas,” Abdelnour added.

Inspired by the art of community, Art Imitates Her reflects TBWA\RAAD’s ongoing commitment to amplifying women’s voices and building platforms that celebrate their impact on culture, creativity, and society at large.

the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.