Rather than sticking to traditional approaches, Ford sought to create a bold and memorable campaign on TikTok to resonate with its audience.
Using the social media platform, Ford was able to engage a younger, tech-savvy audience and create a campaign that defied its expectations.
It was all for the Middle East launch of the Ford Territory, a 5-seater SUV.
Collaborating with WPP, Ford Middle East and TikTok developed an innovative ‘relevance framework’ focusing on three key questions:
What is being said?
Who is saying it?
Where is it being said?
Using these principles, Ford crafted content specifically tailored for TikTok, emphasising captivating storytelling formats,
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
