Image Credit: Subway
Subway recently unveiled an AI powered campaign to launch its double cheese SubMelts and kicked off a series of activities powered by technology including AI software imaging.
What was your marketing strategy for SubMelt Sensation?
We followed a multi-tiered approach that focused on several aspects of the product. I call it the curiosity, emotions, and immersion approach. First, there was the curiosity aspect, with activations such as our 3D stunt, which drove a lot of talk around the brand and drove users to wonder what this new product is taking over skyscrapers in Dubai. This wa
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