Artificial intelligence (AI) has come some way since its inception, becoming a tool that people across all industries are really getting excited about.
One area where open AI is making a significant impact is in digital marketing. TIME magazine called it in February “the most important technological breakthrough since social media (itself)”. It can perform much of what was previously solely reserved for human marketing professionals, including processing large amounts of data in real-time and providing valuable insights for marketers.
As firms continue to navigate the ever-changing digital landscape, they must adapt quickly to new technologies and trends. However, losing sight of the bas
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