Platforms like Facebook, Twitter, Instagram and LinkedIn have seamlessly integrated into our lives, shaping personal interactions and professional landscapes.
But it is crucial to recognise and raise awareness about the profound significance of social media as a profession and its profound influence on our mental wellbeing.
Social media roles have expanded, reflecting the growing complexity of the profession. Beyond managing posts and engaging with followers, professionals now include content creators, community managers, data analysts and strategists. Each role builds a brand’s online presence and drives audience engagement.
While social media has brought positive changes, we must ack
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