We have reached a point in communications where ‘stack storytelling’ is not a fancy-sounding buzzword; it is the future, says Jamil Zablah.
A few topics have been dominating my conversations these days with clients and partners in the industry. One is what is our mobile strategy for the agency moving forward? The other is how are we using technology to drive efficiencies in holistic buying, optimising and servicing businesses?
I will try to talk about the efficiencies that can be derived by stack storytelling. I’ll get to what that means in a little bit.
The consumer journey has become tremendously fragmented and infinitely more complex over the past few years. There are so many new to
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