Martin Yofre offers eight rules for the ‘Phygital’ world.
Don’t you just love the word phygital? I do! It sounds so cool and sexy. And you know what? It absolutely is!
The word ‘Phygital’ marks the dawn of the age of experiential marketing and was coined by our global counterparts at Momentum Worldwide. But the phygital experience doesn’t just belong to Momentum, rather, it belongs to brands that understand the power of building relationships with people both in the physical world as well as in the digital one. It’s taking advantage of the fast evolving world of technology and applying it to real world experiences, engaging with people seamlessly in both their physical a
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