Image Credit: ASDA’A BCW
ASDA’A BCW is celebrating 15 years of its influential Arab Youth Survey, which has seen a period of dramatic change.
Campaign Middle East spoke to Sunil John President, Middle East and North Africa (MENA) of ASDA’A BCW.
“This year’s survey sample belongs to Generation Z. Today’s generation of Arab youth are living a new reality, where geopolitical loyalty is realigning, attitudes to the region’s conflicts are diverging, and perspectives on what constitutes a model nation are becoming more nuanced.
For our 15th annual survey, we have decided to release the findings in sep
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