Image credit: Andrea De Santis
WPP-owned agency Ogilvy has launched the AI Accountability Act to to force disclosure about the use of AI-generated influencer campaigns, according to media reports.
The act would require brands to clearly disclose and publicly declare the use of any AI-generated influencer content in one of two ways.
They could either use the hashtag #poweredbyAI, similar to the ‘paid partnership’ tag currently in use, or implement a new watermark on all AI-powered influencer campaigns.
Ogilvy is calling for a policy change by asking PR agencies, the advertising sector and social media platforms
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