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CAFU: “We are all about disruption”

Its Chief Experience Officer says the brand is an agent of change for mobility

“The CAFU brand is synonymous with disruption,” says Jeff Baker, its Chief Experience Officer.

“As an agent of change, we are solving problems that car owners may not know they have due to over 100 years of entrenched behaviour,” he tells Campaign Middle East.

From the time CAFU was founded, the team has always looked to challenge the status quo and ask ‘Why not?’

“The automotive sector is in a significant state of flux, particularly when considering the transition to cleaner fuels. The CAFU brand and the technologies we have developed continue to place us at the centre of this transition,” he adds.

In a few short years, CAFU has created a highly recognisable brand wit


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