By Jalaja Ramanunni
The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) has awarded Serviceplan Middle East the global creative account for Experience Abu Dhabi, following a multi-agency pitch.
Serviceplan Middle East will lead DCT’s global creative marketing campaigns for the next three years.
Akhilesh Bagri, Managing Partner, Serviceplan Middle East, hinted that Serviceplan is working on a campaign for DCT Abu Dhabi that will go live this summer. He said, “The last few months have been very exciting for all of us at the agency. We are very happy that the team at DCT made us work for this coveted win. The brand is one of the most important brands in the region
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