Wassim Derbi, Marketing & Communications, Hyundai & Genesis UAE
Artificial intelligence (AI) has come some way since its inception, becoming a tool that people across all industries are really getting excited about. Open AI, in particular, has been gaining traction and has the potential to transform the way businesses operate and foster relationships with their users.
One area where open AI is making a significant impact is in digital marketing. TIME magazine called it in February “the most important technological breakthrough since social media (itself)”. It can perform much of what was previously solely res
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