Proven Arabia, announced that Leandra Meintjes has been promoted to Chief Marketing Officer (CMO), taking on a broader scope of responsibilities for its group of companies and brands. Meintjes has been a part of the company for almost three years and aided in the launch of its dedicated marketing agency: Proven 360.
In her new role, she will look after client acquisition and strengthening Proven 360’s position in the market.
As CMO, Meintjes will lead a team across seven countries that provides marketing solutions to Proven Arabia’s internal companies, as well as external clients. Since she first joined Proven Arabia, the marketing department’s headcount has grown, and it has also taken on significant additional responsibilities. Initially comprising four team members who were responsible for three internal brands, the department now boasts of a global team of 16, who oversee the marketing requirements of 15 brands.
Speaking on her promotion, Omer Salem, CEO of Proven, said, “Meintjes’s exceptional leadership in spearheading our vision for a wider marketing platform with a client service offering has been nothing short of phenomenal. Her ability to bring the team together with her positive energy and focus on the mission, along with her exceptional stakeholder management skills, made her the ideal candidate for the position. With Meintjes at the helm as our new CMO, I am confident that Proven 360 will continue to grow and thrive in the years ahead.”
Meintjes joined Proven Arabia as Marketing Manager and was responsible for promoting the company’s brands including Proven, Proven Consult, and more recently Proven Solution. Meintjes holds more than experience across the healthcare, luxury fashion and technology sectors.
“The outbreak of the pandemic taught me to adapt and break out of my comfort zone, and I’m grateful that Proven Arabia gave me the chance to begin a new journey at that point. Nearly three years on, I’m immensely grateful to the leadership team for the opportunity to expand my sphere of marketing influence as CMO. I look forward to delivering positive results for the group as a whole and to playing a decisive role in the start-up phase of Proven 360, with the aim of driving growth and profitability through effective marketing and brand positioning,” said Leandra Meintjes, CMO, Proven Arabia.