By Jalaja Ramanunni
The potential reach of OOH advertising has expanded significantly in Abu Dhabi.
Abu Dhabi has experienced a noticeable increase in mobility on the roads in the first quarter of 2023, states a recent study titled Streach Abu Dhabi Mobility.
This growth is set to have a significant impact on Out of Home (OOH) advertising. “The increase in mobility means that the OOH audience is growing in Abu Dhabi. People are spending more time on the roads and visiting more places. Accordingly, the potential reach of OOH advertising has expanded significantly in the city,” states Maud Moawad, CEO & Co-founder, Seventh Decimal, a UAE-based OOH measurement and research compan
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