AGENCY BIO

Regional head: Karl Mapstone

Description: Vamp is an award-winning influencer marketing platform. We connect global brands like Adobe, Estée Lauder, GAP, Nestlé and Volkswagen to a vetted community of creators to drive brand awareness, consumer engagement, and purchase consideration through social platforms.

Awards won: Best Influencer Marketing Platform or Technology AiMCO Awards (2021, 2022 & 2023)

Do you manage talent?
No – we have a pre-vetted pool of 40k+ global creators which can be accessed via the Vamp platform as part of a managed or self-serve campaign process.

Do you focus on specific sectors?
 All sectors 

What’s your best piece of advice for brands looking for social media influencers?
Look for creators with a genuine affinity for your brand. Search for more than just number of followers, and engagement rates. Look for professionalism, aligned morals, innovative content styles, and beautiful and engaging content execution. The best creator-brand relationships are built over long periods of time. Give yourself the best chance of doing this by being picky with who you collaborate with on a deeper level than metrics. 

Can you name a recent campaign involving social media influencers you are proud of?
Two recent campaigns with our clients drove 10.9 and 9.3 ROAS respectively. One was within the beauty industry, and the other within sports retail. Both campaigns used a mixture of influencers – from nano to mega – and both used a variety of content creator styles. This led to a diverse mix of creatives, of which the best performing organic posts were then used across paid social. This winning formula of high performing organic content being used as paid ads led to the impressive ROI mentioned above. 

How do you measure the impact of a campaign?
Think about it holistically. Before you even brief your campaign, set out clear goals and outcomes you want to achieve. When doing this, think about the campaign’s purpose. Are you looking to drive awareness, engagement, conversions, or repeat custom? Be specific. Then, create a detailed measurement framework. Which business goals is the campaign supporting? What are going to be the individual metrics you’ll use to systematically identify where the campaign fell short, if you don’t hit those goals? For example, will you assess reach, engagement, traffic, and conversions? By doing this, you can see where your wins and failures were, to take actionable learnings into your next campaign.