By Jalaja Ramanunni
In line with the 2030 vision, businesses in Saudi Arabia have been launching initiatives to encourage women to achieve their true potential.
Creative communications network Memac Ogilvy and Dove have teamed up for the Self Esteem Project in the Kingdom of Saudi Arabia. The goal of this campaign is to reduce beauty pressures and societal expectations faced by girls and help provide a more positive transition to womanhood.
The film features young girls from different backgrounds in the Kingdom sharing their interactions while transitioning to womanhood. The campaign was created as a a response to a survey which found that societal pressures and expectations to look
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
