By Alvaro Bretel, head of strategy MEA at VICE Media Group
It’s no surprise that with Vision 2030 under way, infrastructure changes are accompanied by cultural shifts, especially amongst youth who are encouraged by what the future holds, or better said, what they will make of the future.
Understanding youth culture, their current mindset and behavioural shifts is imperative to understanding the cultural changes that will define society in the future. Our latest study, the State of Arab Youth report, has the potential of forecasting the future of culture – offering valuable and unparalleled insight.
WRITING THE HERITAGE OF TOMORROW
The State of Arab Youth is part of a wider, global i
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
