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ChatGPT: an ally or adversary – by Century Financial’s Sharad V K

Century Financial's Sharad V K looks at how ChatGPT can be integrated to optimise marketing techniques and some pitfalls to be wary of

 

By Sharad V K, marketing director, Century Financial

The digital landscape experienced a progressive shift with the advent of ChatGPT. These developments in AI saw every second post and conversation on the internet focusing on ChatGPT. From technology to writing, every domain seems to be possessed by this new AI avatar as it crossed a million users within a week. Not surprising, considering the interesting output it churns out with what’s being fed in.  It results in quick and efficient customer service. But is this ability to imitate human conversations going to impact industries the way it is being assumed. Can this be the new superpower for marketers too? 

Time to sh


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