Appsflyer announced the appointment of Sarah Maina as its partner development manager for the Middle East region.
In her new role, Maina will work to further develop the company’s collaboration with its agency and media partner ecosystem, grow AppsFlyer’s partnerships in the region, and unlock opportunities for partners through enablement programmes and strategies.
AppsFlyer’s regional VP for partner development in EMEA and LATAM, Jacob Hertz said, “Mobile apps have become the cornerstone of most organisations’ multi-channel marketing mix. However, many marketers find themselves on the backfoot when it comes to accurately correlating marketing spend and mobile app engagement with re
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