Bottled water brand to embark on ‘new positioning initiative’; agency handled the account from 2006 to 2009.
Leo Burnett has won the Oasis account following a multi-agency pitch.
Oasis, the bottled water division of National Food Product Company, was founded in 1984. The agency had previously held the account from 2006 to 2009.
An official statement said the new contract covers strategic development, a brand campaign, product launches and activations and promotions spanning ATL and BTL channels. The four-month, multi-phased pitch process began in May 2014.
George Antonios, marketing director, Oasis, said, “We are excited to be re-establishing our partnership with Leo Burne
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
Wise choice by Oasis.
Leo Burnett, #RESPECT!