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Predictions 2023: The year ahead for industrial communications – by Krohne’s Jonathan Ashton

The four Ps of marketing are just as relevant to B2B marketers as they ever were, writes Krohne's Jonathan Ashton

By Jonathan Ashton, head of marketing and communications, Krohne
Have we had what we can describe as a ‘normal’ year recently? I am putting pen to paper in the hope I inspire a few responses, spur into action those inert marcommunicators amongst us and escape judgment by my peers if my forecasts appear inaccurate or mistaken, relying on the recent global chaos to add smoke and mirrors to
my words. 

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