By Lara Sous, public relations and social media manager, MG Motor
The last two years have certainly been disruptive. We have gone through a pandemic, a chip shortage and the beginning of an economic crisis – to list just a few of the challenges we have faced.
As we enter 2023, we see that businesses and brands have already begun crafting and implementing their new communication strategies. Here are a few trends that we marketers may encounter in 2023 in the automotive industry.
Back to basics
In 2023, consumers will expect three things from any brand: authenticity, transparency and exclusivity. To meet these expectations, brands will need to decentralise their overall communication stra
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
