Salesforce released its 2022 holiday shopping recap analysing November and December shopping data from over 1.5bn shoppers on retail sites using its product, Salesforce Customer 360.
While November’s online sales were lower than in 2021 and 2020, Cyber Week deals and Buy Online and Pick Up In Store (BOPIS) offerings helped retailers drive success in 2022. Across the 2022 holiday season, consumers spent a total of $1.14 trillion online globally.
Salesforce data highlights trends that shaped the holiday season, including:
Holiday returns spike to record highs: Salesforce predicted over 1.4 billion orders purchased this holiday season would be returned. Today’s data shows that the
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