Why tech-based brands mustn’t forget to show their human side.
By Aaron Hutchinson, managing director, Across the Pond
Tech is ruining our minds, taking over our jobs, killing democracy and eroding culture. That’s what the media coverage around technology seems to tell us on a daily basis.
From fears that AI will put Sally Rooney out of business, to warnings that big tech is co-parenting our children, the picture being painted of tech is pretty bleak.
With so many negative headlines being churned out, it’s almost impossible to get a balanced view of tech’s contribution to the world and our lives.
We know that news organisations love an eye-catchingly apocalyptic headli
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