Publicis Middle East, an advertising agency under Publicis Groupe, has won the Pizza Hut account for the region, after a competitive pitch process taking place over several months.
As lead creative agency partner, Publicis Middle East will work closely with Pizza Hut on their market strategy, creative communication campaigns and positioning of the brand and product across the Middle East.
Beverley D’Cruz, chief brand officer for Pizza Hut said, “We’re excited to partner with Publicis to take Pizza Hut into the next chapter of its growth. Their innovation and digital first thinking stood out during the pitch process, and they left us in no doubt that they will be a passionate partner a
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
