By Imran Khan, CEO of Pixl
Real estate has been going through a seismic shift over the last few years. Compared to other industries, real estate sector adopted digital technology much later. The age-old real estate industry is beginning to embrace digital disruption in marketing and other areas as technology helps the real estate sector stay relevant in the digital age.
Here are the key factors that nudged the industry into a digital awakening.
Internet penetration
According to Statista, the UAE’s rate of internet penetration is a staggering 99 per cent, which makes it the second-most connected country in the world. The average daily time spent by individuals across all devices i
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