1 e&
In April, e&, (formerly Etisalat Group), announced the appointment of Publicis Groupe as its creative partner. The account had been with Omnicom’s BBDO since 2016. Publicis Groupe will provide creative services for all e& business pillars in support of its transformation journey, said the agency in a statement.
2 Etihad
The UAE’s Abu Dhabi-based national carrier Etihad put its creative remit out to a six-month pitch, after a period working with Perfect Storm. Although the results have not been announced, market rumours are that Impact BBDO will be the airline’s new agency of record.
3 Betty Crocker
FP7 McCann Dubai has been co
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