By Dr. Ullas Rao, assistant professor of finance and programme director for finance (undergraduate portfolio) at EBS Dubai, Heriot-Watt University
With the rapid evolution of the metaverse, data privacy in this unchartered territory is raising concerns from consumers. As technology becomes more immersive to emulate 3D presence, private information about the users and their activities will be collected to a greater extent than on social media.
For a metaverse to operate, tech companies might require the biometric information and location of users to track their interaction in the metaverse. All the data collection and sharing is creating legitimate unease among users. Currently, there a
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