By Oliver Corrin, global head of interior design, Latitude Agency
It was predicted in a recent McKinsey report that the economic potential of the metaverse and the opportunity for brands could be up to five trillion dollars (US) by 2030. Many global brands such as Nike, Meta/Facebook, Disney, H&M and Lego have invested heavily in creating immersive, digital worlds for fans to explore. Due to this, more brands are looking to create digital ecosystems that include mixed reality, digital products and web3 (nonfungible tokens and blockchain) to provide customers with unified and holistic immersive experiences. Below, we explore five key opportunities in which brands can harness the full p
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