If you follow the English Premier League on beIN Sports, you may have noticed the win probability powered by Oracle Cloud updates that frequently appear beneath the score icon in the top left corner. In short, during the game, global enterprise firm Oracle will pop up to tell you the likelihood of the outcome based on a combination of numerical factors.
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This is good fun. But sports fans will know it doesn’t take a computer to tell you that if y
In defense of empiricists: blindly following numbers is leading us from reality – by Ogilvy’s Joe Lipscombe
We’re fortunate with the accessibility of quantitative data sources and tools today, but by abandoning qualitative research, we are operating without headlights, writes Memac Ogilvy's regional director of content strategy, Joe Lipscombe
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