Unilever has handed its digital media planning and buying brief for the GCC to PHD following a competitive pitch.
The win is PHD’s biggest ever in the region and builds on its global relationship with Unilever, with the company having appointed PHD to handle the bulk of its global communication planning in October 2012.
Unilever, which handles much of its traditional buying and planning in-house and in collaboration with Magna, has previously handled digital buying through other agencies such as Clique Media and Connect Ads on an adhoc basis. It is the first time Unilever has consolidated its digital brief into a single agency.
Asad ur Rehman, director of media for North Africa and
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