At a spectacular location on the Cape Town Waterfront, the 2022 Loeries award show on Friday saw an even more spectacular performance by UAE agencies. The biggest awards of the night, Network of the Year and Agency of the Year, were both won by Impact BBDO – the agency had an impressive haul of a record-setting three Grands Prix, six Golds, four Silvers or Craft Certificates, and five Bronzes.
A total of eight Grands Prix were given at the show this year, and UAE took home six of them: three to Impact BBDO, and one each to Saatchi & Saatchi MEA, M&C Saatchi, and Serviceplan ME.
“This was truly a year of breaking boundaries and creating magic,” says Loeries CEO, Preetesh Sewraj. “No
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