Editorial independence is nothing short of a pipe dream in the Gulf, leaving consumers shortchanged by inadequate publications that place profit ahead of excellence
In 2009, Diego Rinallo and Suman Basuroy released the results of a study they had made into whether advertising spend influenced media coverage for any given advertiser. For journalists, the results were depressing.
The findings indicated that advertisers received preferential treatment in coverage; that publishers more dependent on a specific industry for ad revenues were prone to a higher degree of influence; that peer pressure from competing publishers affected coverage decisions; and that “larger and more innovative compa
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