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Evolution of marketing skills – by Linkedin’s Diana Daou

How marketing skills have evolved, and what this means for industry veterans and young talent writes Diana Daou, head of LinkedIn marketing solutions ,MENA

It has been truly incredible to witness how skills have become the new currency of the job market. As businesses across industries vie for the best talent to fulfil their evolving strategies, they have expanded their efforts to find the perfect candidate/job match. To that end, the differentiator of the best talent has become skills.

But skills are not a constant, and that is where their power lies. They evolve with industries and businesses to serve productivity and growth. That is why LinkedIn has built our ‘Future of Skills’ report, where we show you the change in skills required for a certain job, broken down by sector and job position.

Where marketing is concerned, the rep


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